Brand loyalty. Lower costs. Increased sales and profits. These are just some of the key benefits of quantifying the long-term value of customers. Getting it right requires the CMO and CFO to work together.
Today’s companies need to take a hard look at how, and if, their organizational design is helping them meet customer needs and demands. By sitting back, businesses may soon find customers looking to spend their dollars elsewhere.
To attract and retain talent, businesses must focus on the employee experience they are creating. With technology improving personal lives, employees expect to see the same intuitive and up-to-date technology at work. When it comes to HR, both current and prospective employees will expect improved experiences within recruitment, training and development, and collaboration and productivity.
Companies that are trying to adopt the principles of native digital enterprises increasingly realize that there are several critical steps that they can’t ignore to achieve frictionless agility at scale.