KPMG today announced it has formed an alliance with leading content, operations, and performance technology vendor Aprimo to help clients bring greater efficiency and effectiveness to their marketing and customer experiences.
Aprimo’s platform supports a target operating model that gives organizations better control over everything from ideation to execution. KPMG will help clients leverage Aprimo’s technology across its marketing transformation offerings. These combined solutions can help clients turn risk and compliance into opportunities by developing strategies and enhancing value through next generation strategic planning, budgeting, marketing spend management, cross-enterprise cost rationalization, process optimization, and digital asset management for customer experiences.
“The alliance with Aprimo will help marketers address their marketing and customer experience challenges with innovative technology and cross-industry expertise,” said Jason Galloway, Marketing Transformation & Technology Lead in KPMG’s Customer Solutions Group. “This partnership of transformational advisory services and leading technology will prepare organizations for the future, bringing agility and speed to core functions of marketing and across the enterprise.”
Through this new alliance, KPMG can help clients leverage Aprimo’s technology with three focused marketing transformation offerings:
“With deep industry knowledge around marketing process transformations, these combined solutions make organizational and digital transformation attainable with proven market leaders through prescriptive and quick time-to-value approaches,” said said Mark Fera, Senior Vice President, Industry Solutions, Aprimo. “The joint commitment to innovation that KPMG and Aprimo will bring to clients provides new ways for organizations to automate and gain additional transparency across marketing spend, workflow, content creation, and people.”
For more information about KPMG’s alliance with Aprimo, visit the KPMG and Aprimo alliance page.