January 22, 2019
Pharmaceutical and Biotechnology
Your tasks and responsibilities Bayer is seeking a leader in omni-channel digital measurement excellence, who understands digital data architecture, contributes to strategic testing frameworks, and oversees the tactical execution of all measurement solutions. The ultimate goal of these efforts is to increase the company’s sales and profitability via improved digital performance.
A successful candidate will maintain and improve the standardization of digital marketing reporting and visualizations across the division. With the ability to map performance to insight to action showing brands which aspects of their digital marketing portfolio warrant increased budget with full context as to how & why. Bayer is progressing through digital transformation.
There are multiple areas of digital marketing expertise within the existing Center of Excellence (CoE) and our expected growth requires Bayer to identify and recruit highly functional digital-first marketers with core of expertise around complex digital measurement strategy and Data science principles to complement the existing team.
The primary responsibilities of this role, Assitant Manager, Digital Analytics and Reporting, are to:
Who you are? Your success will be driven by your demonstration of our LIFE values.
More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Debra Lopez Quiat