Associate director segmentation and targeting

May 7, 2019


Bayer USA


Pharmaceutical and Biotechnology




Whippany, NJ


Associate director segmentation and targeting your tasks and responsibilities. The primary responsibilities of this role, associate director Segmentation and targeting, are to:

  • Be responsible for sales analytics supporting commercial excellence for US Pharma.
  • Support of key signature deliverables to inform customer segmentation, field force sizing, targeting, and call plan development.
  • Be responsible for creation of analytical models and data visualization, e.g., related to promotional response, sales force effectiveness and synthesis of critical insights from these models and visualizations.
  • Support development of analytical programs, including business question development, hypothesis generation, and scoping (timelines, work effort estimation, resourcing, etc.)
  • Support Commercial Excellence team with ad hoc analytics Uncover business trends and opportunities that can be realized by the Bus.
  • Recommend data sourcing and preparation to, decision sciences & analytics, business insights and franchises develop competencies.
  • Ensure continuous improvement of department competencies around commercial sales analytics.
  • Be an expert in commercial analytics (i.e. technical skills).
  • Associate director of commercial analytics sales provides franchise teams with critical information and business insights through advanced analytics and major deliverables (e.g.: Call Plan) to inform decision making in the context of sales and create competitive advantage directly impacting US Pharma topline revenue ($3B) and profitability.


Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:


  • Bachelor’s degree, with major in Data Science, Statistics, Economics, Healthcare, Finance, Public Policy, or related concentration.
  • 5 years of overall full-time work experience and the most recent 3+ years full-time employed in U.S. healthcare.
  • Strong experience and knowledge of U.S. specialty pharma commercial data, across multiple segments and brands, including but not limited to IMS, SourceRx, laptop/ iPad detailing, specialty pharmacy data, formulary data.
  • Strong display of strategic thinking and planning experience, as expressed through leadership in respective projects and presentations.
  • Knowledge of therapeutic areas relevant to Bayer’s U.S. business.
  • Client focus and responsiveness.
  • Strong hands-on abilities with analytics tools – i.e. SAS, R, Python, etc.
  • Record of professional success, demonstrated through above-average performance reviews, promotions, and relevant "extracurricular" activities/ engagements.
  • Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations.
  • Effective project management skills, as demonstrated by on-time, on budget project delivery.
  • Demonstrated leadership skills, including team leadership, thought leadership, and leadership awareness.
Preferred qualifications:
  • Post-graduate degree (Master’s/Ph.D.)
  • Experience in healthcare (incl. pharma) commercial data & analytics.

Domestic relocation is offered on this role.

Fortune 1000 Company?


Job Type

Full Time

Career Level

SVP, EVP, VP, Tax Director, Internal Audit Director, Control

Travel Requirements


Contact Name

Debra Lopez Quiat

Contact Phone

+1 412-777-2903